A team of professionals generates information and graphic, photographic, and multimedia materials to account for the Institution's role as a leader in knowledge, as a dynamic, innovative, inclusive, and socially and environmentally responsible University. Communication at UAM is a tool not only to keep the university community and society informed about its work, but also to guide and identify problems, reach consensus, resolve conflicts, and position the University as one of the best in the country.

The responsible, creative, and assertive use of the Internet and social networks generates a direct connection with students and the university community to build a sense of institutional belonging.

One objective of the station is to establish a balance in the programming that caters to the different sectors of society, by offering listeners plurality in content and maintaining permanent communication with the different internal and external bodies that promote and disseminate culture in order to improve the broadcasting of educational, cultural and entertainment programs, among others.

Collaboration among university radio stations is fostered and maintained, such as the Network of University Radios of Mexico, the Network of Educational and Cultural Radio and Television Broadcasters of Mexico and the International University Network, and cultural instances of Mexico City, among others, that strengthen the presence of the University.